Privacy Policy

desertx Venture Studio LLC ("desertx", "we", "us", or "our") is a company registered in the Dubai International Financial Centre (DIFC), Dubai, UAE. This Privacy Policy explains how we collect, use, and protect your personal information when you visit desertx.ai or contact us through our website.

This policy is issued in compliance with the DIFC Data Protection Law (DIFC Law No. 5 of 2020), the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and applicable international standards including the GDPR where relevant to our operations.

By using our website or submitting an inquiry, you acknowledge and consent to the practices described in this policy.

desertx Venture Studio LLC
DIFC, Dubai, United Arab Emirates
Email: info@desertx.ae

We collect only what is necessary to respond to your inquiry and operate our website:

• Contact and identity data: name, organisation, job title, and professional email address submitted through our contact form.
• Communication data: the content of messages and correspondence you send us.
• Technical data: IP address, browser type, device information, pages visited, and access times — collected automatically through standard server logs.

We do not collect sensitive personal data (health, financial, biometric, or government identity information) through our website.

• To respond to your inquiry — when you contact us, we use your data to assess and reply to your message (legal basis: legitimate interest / pre-contractual steps).
• To evaluate strategic opportunities — we may retain inquiry data to assess alignment with our venture building activities (legal basis: legitimate interest).
• To operate and improve our website — technical data is used to ensure functionality, security, and performance (legal basis: legitimate interest).
• To comply with legal obligations — where required by UAE law, DIFC regulations, or competent authority.

We do not use your information for automated decision-making, profiling, or direct marketing.

We do not sell, rent, or trade your personal data. We may share information only in these limited circumstances:

• Trusted service providers — website hosting, email infrastructure, and analytics providers, operating under data processing agreements.
• Professional advisors — lawyers and accountants, subject to professional confidentiality obligations.
• Legal requirements — where required by applicable UAE law, DIFC regulations, or court order.
• Business transfers — in connection with a merger or acquisition, subject to confidentiality protections.

desertx operates from the DIFC, Dubai. Some service providers may process data outside the UAE. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent mechanisms recognised under DIFC and UAE data protection law.

We retain personal data only as long as necessary:

• Inquiry and contact data: up to 3 years from last contact, or until deletion is requested.
• Technical and server log data: up to 12 months.
• Data subject to legal obligations: for the period required by applicable law.

After the applicable period, personal data is securely deleted or anonymised.

Under DIFC Law No. 5 of 2020 and the UAE PDPL, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data where there is no legal basis for continued retention.
• Restrict or object to processing in certain circumstances.
• Receive your data in a portable, machine-readable format where applicable.
• Withdraw consent at any time where processing is consent-based.

To exercise any of these rights, email info@desertx.ae. We will respond within 30 days. You may also lodge a complaint with the DIFC Commissioner of Data Protection ↗.

We implement appropriate technical and organisational measures to protect your data — including encrypted transmission (HTTPS), access controls, and regular security reviews. No method of internet transmission is completely secure; you provide information at your own risk.

Our website uses only essential functional cookies required for basic operation. We do not use advertising, tracking, or profiling cookies. You may configure your browser to block cookies, though this may affect some site functionality.

Our website may link to external sites including iimep.ae and LinkedIn. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies.

Our website and services are not directed at individuals under 18. We do not knowingly collect data from minors. If you believe we hold data from a minor, contact us and we will delete it promptly.

We may update this policy periodically. The effective date at the top of this page will reflect the latest revision. Continued use of our website after changes constitutes acceptance of the revised policy.